Learning Marketplaces

Opentute Marketplace - Sell online course

There are some cool and powerful marketplaces out there: for example, Upwork and Freelancer allow you to hire remote staff on-demand; Udemy lets you publish and profit-share short elearning courses; and Facebook Marketplace lets you sell stuff to each other. To name a few… 

However, what if you wanted to create a marketplace for learning but didn’t want to build it from scratch? There are few options available. If you want to publish, sell and market courses yourself, that’s easy – just license Thinkific, Kajabi or Teachable… or take it further with socialised learning features like FUSE LMS or Docebo. But to create your own marketplace… now that’s something.

Let’s look at what’s inside an educational marketplace:

  • Profiles
  • Ecommerce
  • Enabling users to create their own payment accounts
  • An option for the administrator to take a clip of any payments
  • Course builder
  • Calendar with events
  • Syncronised trainer calendars with their own calendars for on-demand bookings
  • Groups and discussions
  • Instant messaging
  • Mobile-friendly platform
  • Apps to suit various devices
  • Customisable branding
  • FAQs
  • Public promotional pages
  • Integrations with API to other sites
  • Options to implement SEO
  • Community

So, where would you go to get all this? 

Well, you could start by creating WordPress with some plugins like Woocommerce and Learndash and something to manage groups, but how would you enable trainers to sell their own courses and how would you take a clip? How about managing calendars? It’s also starting to sound too hard and expensive – so, better to find a SAAS and deploy in days, not months… right?

Here are some options we’ve found but it’s still a growing space for sure:

  • ShareTribe and Arcadier – generic marketplace builders for various product types
  • Opentute – this is a marketplace builder that specialises in learning

More and more businesses prefer launching immediately with SAAS rather than self-building which is a time-consuming and costly process. 

Click here to learn how Opentute can help you build a powerful learning marketplace.